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Directory enquiries loan saver direct inc
They will probably get some scale leverage in media buying, but probably only in TV, and I’m not sure that will translate in much better rates. Certainly, the TV media owners will feel more pressure. It will be interesting to see how they respond to it. I am hopeful that this will be a driver to get TV networks and TV distributors to use data and better measurement to help them hold/increase their media pricing with data-driven audience packaging.
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