Á¦ ¸ñ    NjpJRNzUXlDcwUTZN ÀÌ ¸§    Carmine ³¯ Â¥    2018/06/29 Á¶ ȸ    11 A packet of envelopes hometown mortgage co south arvada One of the more memorable escalations occurred in late 2010. It had come to Bezosâ?™s attention that customers who had browsed the lubricants section of Amazonâ?™s sexual wellness category were receiving personalized e-mails pitching a variety of gels and other intimacy facilitators. When the e-mail marketing team received the question mark, they knew the topic was delicate and nervously put together an explanation. Amazonâ?™s direct marketing tool was decentralized, and category managers could generate e-mail campaigns to customers who had looked at certain product categories but did not make purchases. The promotions tended to work; they were responsible for hundreds of millions of dollars in Amazonâ?™s annual sales. In the matter of the lubricant e-mail, though, a low-level product manager had overstepped the bounds of propriety. But the marketing team never got the chance to send this explanation. Bezos demanded to meet in person.